Leads don't keep business hours.
Mark the hours someone actually answers new leads. The map shows how long a lead waits at every hour of your week, and the numbers show how many of your leads land in the gap.
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Mark the hours someone answers. Click a square to switch it. On a computer you can drag across a row. Lit squares are covered; the darker a square, the longer a lead that arrives then waits.
Leads that land when nobody's answering
About 0 of your 0 leads a month
Average wait in the gap
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Longest wait
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How the math works
The tool splits your week into 10,080 minutes. For every minute, it asks one question: if a lead arrived right now, how long until someone who answers leads is on? Covered minutes wait zero. Uncovered minutes wait until the next covered hour, wrapping around the weekend.
Share in the gap = arrival time outside your hours ÷ all arrival time
Average wait = the mean wait across arrival minutes in the gap
Leads in the gap = leads per month × share in the gap
- When leads arrive is the one assumption. The default spreads them evenly from 7 AM to 11 PM, every day. It's simple on purpose, not a published statistic. If your form notifications carry timestamps, count your last 50 leads by hour and see which setting is closer.
- "Covered" means someone answers leads, not that the office is open. If the phone rings to voicemail at 2 PM because everyone's on a job, that hour isn't covered.
- No dollar figure here on purpose. The Missed-Lead Calculator does the money, with its assumption on a slider. The link under your result opens it with your gap already filled in.
A worked example
A plumber answers leads Monday to Friday, 9 to 5, and gets 30 new leads a month, arriving evenly across waking hours.
- Waking hours in a week: 7 days × 16 hours = 112.
- Covered: 5 days × 8 hours = 40. Uncovered: 72.
- Share in the gap: 72 ÷ 112 = 64%, about 19 of 30 leads a month.
- The longest wait: Friday at 5 PM to Monday at 9 AM, 64 hours.
Nineteen leads a month hearing nothing for hours isn't a staffing problem. It's a missing first step. Load this example into the tool.
How to close the gap without nights
- An instant first reply with a real next step. Name who will call and when, ask one question that helps you quote, and include a booking link. The First-Reply Builder writes these for you.
- A text-back for missed calls. A caller who hits voicemail gets a text within a minute. The Missed Call Calculator shows what that's worth.
- Booking that works at 11 PM. If a lead can pick a time slot for your callback, the wait stops mattering as much, because they already know what happens next.
- Then measure it. Run the Speed-to-Lead Test on a Saturday night and see what a lead really gets.
Questions people ask
What share of leads come in after business hours? +
It depends on the business, so this tool doesn't pretend to know yours. It starts from an even spread across waking hours (7 AM to 11 PM), which is an assumption, and shows how much of that time falls outside the hours someone answers. At Monday to Friday, 9 to 5, that's about 64% of waking hours.
How long does an after-hours lead wait for a reply? +
Until the next hour someone answers. With Monday to Friday, 9 to 5, a lead who reaches out Friday at 5 PM waits until Monday at 9 AM: 64 hours. The tool calculates the average and the longest wait for whatever hours you mark.
Do I need to answer leads 24/7? +
No. You need every lead to get a real next step quickly, which isn't the same thing. An instant reply that says who will call and when, or a link to book, covers the gap without anyone working nights.
Is my schedule saved or sent anywhere? +
No. Everything runs in your browser. If you copy a link to your result, the hours you marked ride in the link itself, so only people you send it to can open it.
Want the gap covered without working nights?
An instant first reply with a real next step, a text-back for missed calls, and booking that works at 11 PM. One-time build, fixed scope after a short call.
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