Free tool ยท instant
The first message every lead should get.
Fill in your business once. Get four first replies you can paste into your form tool and your texting service today, each written to give the lead a real next step and checked for length.
Some fields were filled in from your link. Change any of them.
Your business
Want them wired in?
Get these replies sending themselves
Tell me what your form, phone, and calendar run on, and I'll reply with how these four messages get wired to fire in seconds, and what it costs. One email, no drip campaign.
On its way. Check your inbox today. Want to talk it through? Book the free call →
What makes a first reply work
A first reply has one job: keep the lead from contacting the next business on the list. It does that by making the next step obvious. Every message this tool writes is checked for the same four things.
- It says who's talking. A name and a business, so it reads like a person and not a machine.
- It says what happens next, and when. "I'll call within 15 minutes" beats "we'll be in touch" every time.
- It asks one question. The answer helps you quote, and replying to it starts the conversation.
- It offers a way to pick a time. A booking link lets the lead finish the decision at 11 PM without you.
Where each one goes
- Form auto-reply: most form tools (Squarespace, Wix, Jotform, Gravity Forms and the rest) have an auto-responder setting. Paste it there, and send yourself a test.
- Missed-call text: most business phone services can text a caller back automatically when a call goes unanswered. It's usually a setting, not a project.
- After-hours text: the same texting service, set to use this version outside your hours.
- Same-day follow-up: sent by a person or a simple automation, only if the lead hasn't answered the first message by the end of the day.
In the US, business texting from a local number usually needs A2P 10DLC registration through your texting provider, and automated texts should say how to opt out. Your provider will walk you through both. This isn't legal advice.
Questions people ask
What should an automatic reply to a new lead say? +
Four things: who you are, what happens next and when, one question that helps you quote or book, and a way to pick a time. A reply that only says 'we got your message' tells the lead nothing, so they keep contacting other businesses.
What is a missed-call text-back? +
A text your phone system sends automatically, usually within a minute, when someone calls and nobody picks up. It turns a voicemail most people won't leave into a conversation by text.
How long should a business text be? +
One text segment if you can: 160 characters of plain text, or 70 if the message contains an emoji, curly quotes, or other special characters. Longer messages still arrive, but they're billed as several texts and some phones show them in pieces. This tool counts both for you.
Do automated business texts need an opt-out line? +
Including one is standard practice, and many texting providers require it: something like 'Reply STOP to opt out.' In the US, business texting from a local number also usually needs A2P 10DLC registration through your provider. This isn't legal advice; your provider's rules are the ones that apply.
Want these sending themselves?
The replies are the easy part. Wiring them to your form, your phone, and your calendar so they fire in seconds, every time, is the build. Fixed scope after a short call.
Keep measuring