Every website leaks. Find your five.
Drop your URL below. I tear down your actual site against the five patterns that quietly kill service-business conversion, and your personalized report lands in your inbox the same day. The generic five-pattern guide opens instantly while you wait.
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Your personalized teardown lands in your inbox same day. The generic guide should have opened in a new tab; if it didn't, open it here. Want to talk it through? Book the free call →
The five leaks I check for.
The speed leak
Visitors decide in seconds. If your site makes them wait, they are gone before your headline loads. I time your homepage on a phone with Google's PageSpeed Insights: real Chrome visits when Google has them, its phone test when it doesn't.
The clarity leak
Five seconds on your homepage: can a stranger tell what you do, who it's for, and what to click? Most sites fail this test and never find out.
The trust leak
Reviews buried on page four, no faces, no proof, claims with no receipts. Visitors don't call businesses they can't verify.
The follow-up leak
The form works, then nothing happens for a day. Leads decay by the hour. I count the taps it takes to reach you and check whether your site tells people when they'll hear back.
The findability leak
Invisible on Google, absent from the map pack, unknown to ChatGPT. If customers can't find you, the other four leaks never even get their chance.
Every check runs on your live site, in a real browser, the way a customer meets it. You get what leaks, why it costs you, and the exact fix for each, whether or not you ever hire me.
How I run the teardown
This is a conversion teardown for service-business websites. The leak is customers who leave without calling or booking, not leaked data, so it isn't a security scan. My scanner goes through your site the way a new customer would, in the order they would, and notes every place they could give up.
- Search first. It searches your service and your town on Google and asks an AI assistant who it recommends. If customers can't find you, nothing else matters yet.
- Then a phone. It opens your homepage in a real browser at phone size, and Google's PageSpeed Insights times how long before there's something to read. Then the five-second test on your first screen: can a stranger tell what you do, who it's for, and what to tap?
- Proof. It scrolls for what a stranger checks before calling: named reviews, real photos of you and your work, anything that shows you exist and deliver.
- The way in. It counts the taps from your homepage to reaching you, by phone, form, or booking link, and checks whether anything tells people when they'll hear back. It never sends your form, so the report can't say how fast you reply, and it says so.
- Then a desktop. The same page on a bigger screen, since some leaks show up on only one of the two.
Your side takes three fields, and the report lands in your inbox the same day. The generic guide that opens when you submit covers common patterns; your report covers your site.
What the report tells you
Every finding has the same four parts, so you can pass it straight to whoever runs your site. The leak I'd fix first comes first.
The leak
Which of the five it is, in one plain sentence: "Your first screen doesn't say what you do," not "optimize your hero section."
The evidence
The page, the device, and exactly what I saw, so you can check it yourself.
The fix
The specific change, written to hand over as is. Not "build more trust," but "put your named reviews right under your headline."
The effort
How big the job is: an edit, a job for whoever runs your site, or a rebuild.
The effort on each finding tells you what to do next.
Fix it yourself, one at a time
Work down the list in order and re-check after each fix. One at a time is how you learn which leak was costing you.
Hand it to whoever runs your site
The fixes are written to pass along as they are, to your web person or to me.
When edits can't close it
Some leaks live in how the site is built, not in what it says. That's when a full build makes sense, and mine start at $4,500. Before you decide, the Rent vs Own calculator shows whether owning would pay for itself.
Your site is fine
Then the report says so. Keep your money, and keep doing what's working.
An example finding
Made up to show the shape, not taken from a client's site.
- The leak: clarity. A stranger on a phone can't tell what the business does from the first screen.
- The evidence. On a phone, the first screen shows a logo, a rotating photo, and the word "Welcome." The services start well below it, and the phone number sits in the footer as text you can't tap.
- The fix. Swap the slideshow for one line that says what you do and where, one named review under it, and one button that calls you. What goes above the fold has the full checklist.
- The effort. An edit, not a rebuild. Whoever updates the site can make it.
What happens after
You keep the report whether or not we ever work together: use it, forward it, or hand it to another designer. It's one report, not the start of a sequence, and there's no drip campaign. If you want help with a fix, reply to the email or book the free call.
Rather look first? The ten-minute triage in why your website isn't getting leads lets you run a version of these checks yourself. If speed is your leak, the Slow-Site Cost Calculator puts a monthly dollar figure on it.
Questions people ask
How long does the website teardown take? +
Same day. Your report lands in your inbox the day you send your URL, and a generic guide opens the moment you submit the form.
Is the website teardown really free? +
Yes. There's no fee and no card to enter, and the report is yours to keep. It's free because some people who read it want help with the fixes, and that's how they find me.
What if my website is fine? +
Then the report says so. If I don't find a leak worth fixing, I'll tell you plainly. I'd rather say that than sell you a rebuild you don't need.
Do you need my login or admin access? +
No. I only look at what any visitor can see: your public pages and how you show up in search. I never ask for a password, and nothing gets installed on your site.
Is this a security or data-breach scan? +
No. The leak here is lost customers, not leaked data. It's a conversion teardown: why visitors leave without calling, booking, or buying. For a data breach, you need a security tool.
Already know it leaks?
Skip the report and go straight to the fix. I take on a limited number of builds a month, one at a time. The call is free and you leave with a plan either way.